Overview
At J2, we help mission-driven organizations clarify their value via their brand identity. As a strategist, I use my skills in data analysis, consumer psychology, and creative writing to develop both brand and communications strategies for clients. Distilling data down to simple truths, I help to inspire J2's designers to create one of a kind work for every client.
Responsibilities
Research: Design, execute and present qualitative (interviews, etc) and quantitative (surveys, etc.) research for 10+ clients
Brand Strategy: Identify human insights from research, write brand platforms, prepare and pitch client presentations
Comms Planning: Create phased tactical briefs + reports based on brand platform, research insights/audience personas
Process: Spearhead systemization of J2 strategy process, introducing new ideas and increasing team efficiency
Clients
Mural Arts, The Free Library of Philadelphia, The United Way of Greater Philadelphia, Union Square San Francisco, University of Pennsylvania, Laurel Hill Cemetery, Friends Central School, Social Ventures Partners Philadelphia, & more.
CASE STUDIES COMING SOON!
